Olivier is the first name and Pierre is the surname.
As your baker would say: And with this? I am Belgian, copy and dyslexic...
Who wrote that God only punishes once?
Anecdote No. 1: My first ad at age 12. 👦🏻
During French class, our teacher was temporarily replaced by a communications student. He asked us to write copy for Côte d'Or chocolate. The tagline: Côte d'Or. The value of gold in your mouth; it was born and will remain etched in my memory.
Anecdote No. 2: Fell into advertising by chance. 👽
I set out to study graphic design, but while scrolling to the bottom of an art school's website, I discovered an option called ‘advertising.’
Graphic design can breathe a sigh of relief.
Anecdote No. 3: An internship thanks to North Korea. 🇰🇵
For my final year project, the briefing was simple: promote tourism in a country. Without hesitation, I chose North Korea, the least touristy country in the world. This choice impressed the jury, who immediately offered me a trial period at an agency.
Anecdote No. 4: No advertising, thank you. 📫
After almost a year of sending emails without response, I considered giving up on advertising. Finally, two months before my deadline, I won the New Talent Award and came up with an idea that had been itching to come out for months.
Anecdote No 5: A CV on toilet paper. 🧻
You read that right. If there's one place where you have time to yourself, it's the toilet. The message is simple: we know you don't have time, but we always find solutions. I also liked the symbolism of being able to wipe yourself with my CV.A
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